
Management Summary
Apple’s new polarizing software design Liquid Glass in focus
Assessment by amce studios on the design impact and application
How to implement the Liquid Glass effect in Webflow
With “Liquid Glass,” Apple introduces a new UI design that divides the design community. For some, it’s a nostalgic throwback with futuristic clarity; for others, it’s a visually overloaded style that hinders usability. But what exactly lies behind this new look?
At the WWDC in early June, Apple unveiled a new cross-platform interface concept: “Liquid Glass” — a semi-transparent, light-refracting design that mirrors its surroundings and creates depth. The material is used in floating bars, interactive app elements, and customizable surfaces. Apple describes it as “a reflective, translucent material with realistic blurs and glass effects.” The aesthetic is reminiscent of earlier designs, such as the Windows Aero interface (2007) or Apple’s own Aqua interface (2000).
The new Liquid Glass style has sparked mixed reactions: while some praise it as a successful nod to familiar design aesthetics, appreciating its visual depth and striking, almost futuristic look, others criticize exactly these points. Supporters find the interface expressive and sophisticated—a strong contrast to minimalist standard designs. Critics argue that the heavy use of transparency and blur reduces readability and can create barriers for people with visual impairments. The main criticism is that visual impact is prioritized over usability. In the context of digital accessibility, this new style raises important questions about how accessible an interface really is when it relies so heavily on visual cues.
Perspective from amce studios – Function over aesthetics:
amce studios recommends using the effect only in certain UI areas and secondary elements that do not require heavy interaction. It can be an interesting, modern design choice, but it should not compromise usability.
“The Liquid Glass effect has hints of the 2000s Aero Design mixed with the futuristic hopes and ideas of glass mobile devices. It’s an eye-catching and refreshing effect – but it breaks the boundaries of accessibility for some users. For better usability, it’s advisable to apply it selectively, focusing on smaller sections or specific elements rather than entire layouts,”
says Yalda Jalivand, Senior Art Director at amce studios.
3 ways to implement it:
As a Webflow partner agency, we researched three options to do the technical realization of the look:
amce studios GmbH is an owner-managed digital agency based in Darmstadt. Since its founding, its customers have included large and medium-sized companies, aspiring start-ups and ambitious new founders from the technology, energy, environment, retail and fashion industries. As a full-service agency, customers are supported regionally, nationwide and worldwide in all areas related to web experience, branding, social media and 3D design. amce studios GmbH is part of the amce Studios Group.
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