Event Branding & Concept Development Social Media Strategy

The Tennis International is Germany's most historic ITF women's tournament, marking its 49th edition in 2025. From July 14 to 20, 2025, around 80 players from over 25 nations will compete in the tournament. The event will be hosted by TC Bessungen 2000 Darmstadt e.V., a cornerstone of the regional sports scene.

The goal was to sustainably strengthen the visibility and public profile of the Tennis International in Bessungen. To achieve this, amce studios gave the long-standing tournament a modern, powerful brand identity that appeals to both existing tennis fans and a new, younger audience. The focus was on the ambition to not only visually enhance the event but to strategically position it as an integral part of regional and digital sports culture. Our mission was to create a communication foundation that generates attention, fosters identification, and ensures long-term recognition. Special attention was also paid to appropriately representing the tournament's partners and clearly highlighting their importance within the event's communication.

By consistently implementing a unified event brand and a targeted social media strategy, we have successfully increased the visibility of Tennis International in Bessungen. The tournament now features a strong, recognizable visual identity that reflects the event's dynamic, athletic atmosphere. Our digital presence has been sustainably expanded through relevant, timely content and active community engagement. Furthermore, the professional integration of our partners ensures they are showcased effectively, fostering stronger sponsor loyalty.