3D animation for product presentation of Heidelberger AMERIA AG

AMERIA AG from Heidelberg is a leading European deep-tech company shaping the future of human-machine interaction through groundbreaking digital technologies.

For the company’s latest development, MAVERICKᴬᴵ the first true AI device based on a laptop platform amce studios was tasked with presenting the laptop’s innovative features in an appealing and informative way for an appropriate web experience and user interaction.

Four video animations were created in total, each illustrating specific unique features of MAVERICKᴬᴵ. All four presentation videos were composited, modeled, shaded, and rendered in Blender. This output was then imported into Premiere Pro and exported as video. Technical and procedural modifications include, for example, interaction with the surrounding grid, the shoe stepping out of the screen, and the natural movement of the trees in the background. With the exception of two cars, all assets were either modeled from scratch or generated step by step. The lighting for the entire set of scenes was created using a custom HDRI.