Communication Concept for the Biotechnologie-Akademie Rheinland-Pfalz

The Biotechnologie-Akademie Rheinland-Pfalz makes education and study opportunities in the field of biotechnology visible and informs interested individuals about possibilities regarding their further educational path. It provides guidance and practical insights into the diverse pathways of the future-oriented world of work in biotechnology.

The aim was to reach a young target group who are about to graduate from school and are exploring study and training options through a holistic communication strategy. Through the offerings of the Biotechnologie-Akademie Rheinland-Pfalz, the target group is informed and supported in making their choice.

Based on various analyses, amce studios developed a target group–oriented, cross-media communication concept. The complex topics and diverse opportunities in biotechnology were prepared in a visually appealing and easily understandable flyer. The posters were also consistently designed to address the needs and future aspirations of a young, dynamic target group. Together with the flyer, they provide an authentic insight into the world of biotechnology through a clear structure, concise messages, and strong visual imagery. In this way, they offer young people reliable guidance when choosing a course of study or vocational training. Through integrated QR codes, the flyer and posters lead directly to the landing page, which meaningfully extends the analog communication offering into the digital space. The website provides a comprehensive overview of possible educational pathways, ranging from vocational training positions to degree programs at universities and universities of applied sciences, as well as the respective locations. It also presents career prospects and additional information in a clear and accessible way. With its clear design and depth of content, the landing page creates a seamless connection between offline and online communication and strategically and sustainably completes the overall concept.